Rochester Hotels began its journey over 20 years ago as a family-run chain guided by a simple purpose: to make every guest feel good. Over time, that goal was transformed into a broader vision: to create experiences that transcend each guest's stay. Throughout the years, the hotel group expanded to new destinations in Argentina and Brazil, and developed a system of collections–Urban, Essence, and Vita–that allows for the integration of different hotel styles without losing its original identity.

Today, Rochester Hotels continues to evolve with the same premise that marked its beginnings: offering comfort, convenience, and authenticity. We combine tradition and modernity in every destination we are present. From the urban pulse of Buenos Aires, to the landscapes of Patagonia, to the tropical calm of Buzios, and to the historic charm of the Argentine countryside, each property reflects the same promise: hospitality with soul, design with purpose, and experiences that last.